Forward Thinking Drama

Hyundai are introducing new dramas on ITV with their new forward-thinking sponsorship idents.

Each ident is part of a dramatic, fast paced larger story that unfolds in reverse - over the course of one programme.  

We worked with Director Claas Ortmann and Dog Eat Dog to write bespoke music for the idents.

Music by Mcasso’s Richard Atkinson.

  • Agency Innocean UK
  • Production Company Dog Eat Dog
  • Director Claas Ortmann
  • Composer Richard Atkinson
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