Mcasso won the commission to re-brand the 40 BBC Local Radio Stations in 2009, refreshing the music in 2011/12.
We created an original 3-note logo to work as the sonic branding across the stations, each station with its own slight variation of the logo based upon the name of the radio station.
A total of over 1000 tracks/cuts have been recorded for all stations during this time. This compilation shows how the simple 3 note theme has evolved from conception.