BBC Local Radio 2009

Mcasso won the commission to re-brand the 40 BBC Local Radio Stations in 2009, refreshing the music in 2011/12.

We created an original 3-note logo to work as the sonic branding across the stations, each station with its own slight variation of the logo based upon the name of the radio station.

A total of over 1000 tracks/cuts have been recorded for all stations during this time. This compilation shows how the simple 3 note theme has evolved from conception.

  • Client BBC Local Radio
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