Keko London called on us to create an absorbing melodic theme for their teasers for the new Bentley Bentayga, designed to be the world’s first truly luxury SUV, to debut in 2016.
The project began with a design philosophy inspired by light, drawing influence from audio-visual art installations. The strong relationship between the teasing light visuals that trace the car and the track, builds to herald the introduction of the Bentayga’s luxurious, powerful and beautifully designed nature.
Then, on the final straight before launch, it is the new technological features that take centre stage in the second teaser. We expanded upon our original theme, adding in high definition soundscapes and reverb-soaked guitar elements to the largely electronic track.